I'd like to talk about a useful marketing feature, which allows you to use your own Google Analytics account for marketing purposes related to your event page on your new community sites.
1 login to Google Analytics and head to the 'Admin' section.
In the left sidebar, select or create a new Account called 'Community Sites', or something similar.
In the middle 'Property' section, create a new property for every individual community and event you'd like to track.
Use settings similar to the following, but make sure the 'website URL' is your "communities.techstars.com". You can use whatever you'd like for the other fields.
Click on Get Tracking ID, and then copy your Google Analytics ID, highlighted below:
Once you've done that, login to community leader tools and select the event you want to manage. Select the 'details' tab on the left, and scroll down to the analytics section. Paste in your Google Analytics ID.
You're all set! View the reporting section of your newly setup Google Analytics account, and check out the 'Real Time' section. When you view your event's page, you should see a visitor!
Please feel free to reach out to firstname.lastname@example.org if you have any questions or problems with this! We'd love to hear any feedback you have, and we really hope that you can use this to do an even better job marketing your events.