As you are approached for radio and television interviews, it is important to always remember that you are representing Startup Weekend. Here is some information that will help you understand working with the media, what to expect and how to maximize the experience to your, and Startup Weekend’s benefit:

What interests television stations:

  • Good video

  • Interviews with teams (and you)

  • Fast turnaround (expect them to be there for 15-45 minutes and the story to air that night)

Notes on radio/podcasts:

  • Talk show interviews are a good opportunity to promote the event in advance

  • Limited reporting staff (they will likely interview over the phone)

Tips on being interviewed:

  • Answer in complete sentences, but try to keep your answers short.

  • Focus on the positive.

  • Remember you are representing Startup Weekend and our core messaging.